How can you continue to attract a steady stream of clients in the middle of a recession?
It really comes down to sharpening your sales and communication skills to the point you are having a different type of conversation with your potential clients. As a businessperson you have a solution to your client’s problem. You present your solution, and the answer you are looking for is yes. They want to buy whatever you are presenting.
Your prospective client, feeling the recession, is being much more careful in studying his options before making a decision. It doesn’t matter if you’re an entrepreneur with a physical business, an author/speaker, coach/consultant, Internet marketer, network marketer or are an employee of a corporation…
Just do a Google search and see how many people consider themselves your competition.
And all your prospect has to do to go from your website to someone else’s is click a mouse! They don’t even have to take the time to have a phone conversation with you, much less meet in person.
Let’s say you’re a Realtor. You want a seller to list their home with you or you have the perfect house for a buyer and you want them to agree to the seller’s terms. Another Realtor is making the exact same offer to a seller. You want them to say yes to you. What will give you the competitive edge?
If you’re in network marketer or work in a corporate environment, not only are you trying to show a prospect why they should do business with you personally, but also why your company is the one they should choose.
How about car sales? Other dealers have the same models, there are other brands you compete with, and your prospect could return and talk to another salesperson! What can you do to get the sale today?
This current economic condition requires you to distinguish yourself from the crowd, make it clear you have no real competition because you are different and the reasons why are apparent. By strengthening your sales and communication skills you can quickly eliminate your so called competition by rising above them.
Let’s say you’re an accountant who wants to get 10 new clients. You’ll want to know the answers to questions like these:
* How are you going to approach these prospective clients?
* Do they already have an accountant and you want them to move over to your company?
* Are they people who aren’t yet sure they need an accountant?
* Why should they do business with you rather than the brother in law of their best friend?
* Then what do you do with this information?
Once you can answer these type of questions for your business you can relax. You’ll be able to use your natural abilities and your own personality to have your potential clients not only happy to do business with you, but excited to tell everyone they know about you.
Bottom line, that means is your business will grow exponentially while you work less and earn more. What I found working with clients is all you may need is some direction and clarification of the skills you already have that you can use in a more powerful way to get bigger results.
The old way of marketing and the sales process that worked when there was plenty of money being thrown around will no longer work. Too much selling and too much talking leaves you drained because you’re not having a conversation. When you leave with more energy than you started with it’s because of how the conversation was handled on many different levels. You can achieve this level of communication with anyone.
You have the ability to create a powerful, persuasive presence and a massive bank account…and enjoy the process! And this is true no matter where your business is located or what the economy is. This is a gift you can receive from the current economy that will build your business for years to come.
If you don’t create a powerful system that feels comfortable and natural to you, you won’t make even 20% of the money you are capable of. The days of being able to get away with so-so sales skills is over. We’re in a new and tighter economy.
It’s a new day and the need for having a real conversation and developing a long-term caring relationship is here to stay. The greats news is, this is an easy skill to cultivate. Being real will make things much easier and pleasant for you and your prospects and allow you to truly attract your perfect clients.
A tool that can help you with this is Getting to YES Without Selling “Fast Start Formula” 2.0. You can find out more about this program here.
Until next week, I’d love to hear your thoughts. Just comment on this post on my blog at http://www.LynnPierce.com
If you would like personal mentoring, send me an email detailing what you would like help with. As your mentor I hold a bigger vision for you than you hold for yourself. When you have faith and a team that believes in you, it gives you courage. When you don’t have to do it all yourself, all things are possible for you. Commit today to go for your dream 100%.
With 32 years in sales and marketing, along with 38 years studying human behavior, Lynn Pierce, “The Success Architect,” mentors entrepreneurs and information marketers to reach the pinnacle of success. Tell Lynn what the life of your dreams looks like, and she’ll create the blueprints to get you there, along with the sales system to fund it. Author of, “Breakthrough to Success; 19 Keys to Mastering Every Area of Your Life”, Lynn Pierce’s personal growth and business acceleration systems help her clients get three times the results in half the time with one tenth of the effort. Claim your free special report, “What Do You Stand For; A No B.S. Guide to Creating Your Own Personal Manifesto” at http://LynnPierce.com
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