Question: I have a personal care business and I’ve been operating from my home for the last couple years. Business has slowed and I’m frantically searching for new ways to get the word out about my services. I live in a small town and can’t put a sign up because I’m in a residential area. What advertising methods can you recommend that are cost effective?
Thanks,
Sara
Answer: You certainly aren’t alone Sara. Many businesses, on and offline are experiencing a slow down while others are growing like crazy. What’s the difference? I think it comes down to the way you communicate the benefits of what you offer to your prospective clients. Then whatever media you choose to deliver your message through is going to provide much better results for you.
I don’t know what methods of marketing you’re using now, but I would suggest the first thing to do is tweak your message. Talk to some of your clients and see what they like best about working with you. Then you can use a sales system like I offer in Getting to YES Without Selling “Quick Start Formula” 2.0 to position your message in a way that will attract the new clients you desire.
P.S.: Plus as an added bonus, until 5PM pacific time December 12th, 2010, I will do 2 group Q & A follow up calls where you can get a live hot seat and we’ll work on your business! Normally you would pay $750 for an hour of private consulting with me, but for this special bonus I will work with you one on one live on these calls to jump start your business success for 2011.
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