The Two Vital Ingredients for Being a Powerful Communicator

Is there any business skill that could be more important than learning how to effectively communicate?

I hope you said, “No, of course there isn’t!”

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To communicate effectively you have to understand two things:

#1 What makes people do what they do

#2 How to deal effectively with different personalities

All communications have the same desired outcome.  You want to reach your goal-which means you want someone to say yes.  So, communication and sales are really the same thing in the end.  They are both about the quality of the conversation you have with another person.

If you have a conversation of poor quality, you’ll never reach your desired outcome. Being a poor communicator can be very expensive.

How good of a communicator are you?

Not sure…Think back over the times someone has asked you out on a date or you’ve asked someone out.  What was the difference between the times you said yes, or got a yes, and the times you said no?  It was the quality of communication.

It doesn’t matter if it was through words or actions.  If you were the one doing the asking, it all came down to if the person felt understood. If you knew what was important to them and you knew how they liked to be communicated with. If all that was good, they felt that you had something in common and gave you a chance.

Whether that turned into a successful relationship or not depended on your ability to continue to communicate to him/her in a way that they understood.

The golden rule of being a great communicator is that nobody cares how much you know until they know how much you care.

If you are speaking to someone about something that doesn’t interest them, you won’t get too far.  If you are speaking to them in a style that doesn’t fit their personality, you won’t get anywhere either.

I’d like to help you become so sought after that people are coming to you asking to do business with you.  To make that happen you have to set yourself apart from everyone else.

You want all of your potential clients to recognize that you are different.  Chances are you aren’t the only person who does what you do in your area.  You probably have some competitors.

So why is someone going to do business with you rather than someone else?

What do you have to offer that your competitors don’t?

Have you noticed there are people making a tremendous amount of money doing what you do while others appear to be working really hard and not getting anywhere?

So what’s the difference?

One thing we know is that people will do business with someone they like and trust rather than with someone they feel no allegiance to every time.  So the question is, “How do I develop that kind of rapport in a short amount of time?”

Until next week, I’d love to hear your thoughts.  Just comment on this post on my blog at

If you would like personal mentoring, send me an email detailing what you would like help with.  As your mentor I hold a bigger vision for you than you hold for yourself.  When you have faith and a team that believes in you, it gives you courage.  When you don’t have to do it all yourself, all things are possible for you.  Commit today to go for your dream 100%.

Lynn Pierce, the Success Architect, has taught people how to combine business and personal development to reach the pinnacle of success and live the life of their dreams for over 25 years. In addition, she is also the founder of one of the most exciting annual events for women entrepreneurs, “Empowered Women’s Business  Summit“. Now she shares her keys to success and life mastery with you. You can get my special report, “What Do You Stand For? A No B.S. Guide to Creating Your Own Personal Manifesto” at

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