After watching the election night coverage and listening to the political pundits on both sides one thing is very clear…this isn’t your mama’s United States anymore. If the US government was run as a business, it would be glaringly obvious that one of the two marketers trying to win you as a customer completely missed […]
Tag Archives | 7 Steps to Turn Your Passion Into Cash
Friend, Fan or Follower; Are You Making This Mistake?
Last week I had a discussion with a business coach and a life coach about how to best serve our social media friends, fans and followers. It got me thinking about it in terms of the value we deliver to our audience whether they are clients and customers or not. Just as our customers and […]
1 Quick, Unusual Way to Get More Sales
The other day I was asked to do 10 minutes on a radio show as a preview for a webinar I was doing for this organization. Rather than giving the host scripted questions, something intuitively said to just let her ask anything she wanted. To do this you have to be very confident in your […]
Critical Assessment of Your Business Viability
Let’s talk about the critical pieces to assessing the viability of your business to meet your long term goal, creating the life of your dreams. In my own business, when I knew it was time for a change in January, I chose to close down my business completely. It was a more drastic measure than […]