Last week I had a discussion with a business coach and a life coach about how to best serve our social media friends, fans and followers. It got me thinking about it in terms of the value we deliver to our audience whether they are clients and customers or not.
Just as our customers and clients learn in different modalities, it appears our social media audience likes to connect with us in different ways as well. Some will prefer Facebook over Twitter and some will connect more often on LinkedIn or G+. And now we are all connecting in a totally new way with pictures on Pinterest.
Even within each social media outlet there are different ways people prefer to connect. On Facebook for example, until this conversation, I assumed most people would prefer to be your friend if the option was available. I started my fan page as a place for overflow when my profile was full and never really did much with it. Then people were allowed to become subscribers and I saw my subscribers growing, but not my fan page. So what does it mean?
Is it that my audience would prefer to be a subscriber over a fan? Or could it be that I haven’t given them much content on my fan page to be a fan of?
In business we have a tendency to make assumptions based on information or theories that once opened for discussion with people outside our business may be proven to be wrong. What I discovered is one of the coaches I was talking to connected to the conversation because her balance of how she was communicating with people on Facebook looked a lot like mine. The other coach had a different take on how she connected with people between her profile and fan page.
I’m sharing this with you so you can take a look at the opportunities you’re giving people to connect with you on a personal and professional basis. You see, until that conversation, I was combining personal conversations and business all in the same place. Do you do that? Is it what your customers want from you?
I had continued to post and have conversations on my profile page. I posted duplicate content on my fan page. I had never made the separation between personal conversations on my profile and business on my fan page to help move people over. Last week I took that challenge to start connecting for real on my fan page. At first I may just be talking to myself there. I’m hoping you’ll come and talk to me on my fan page. I will keep my profile personal.
From my conversation with these two ladies I learned a distinction. Some people want to be friends, some would rather be a fan and just connect on business, and some like to be subscribers even if they could be friends.
Ask yourself how you’re relating to people in your social media.
- Are you giving people the option of being a friend a fan or a subscriber on Facebook?
- Are you active on Twitter so people will have a reason to follow you?
- Is your business one that would benefit from being more active on LinkedIn?
- Are you still wondering why people are posting all those pictures or have you embraced Pinterest?
Different ways of interacting on each outlet work for different personality styles. Also, different personalities prefer one site over another because of the style of communication found there. Even if you strongly prefer one, do you at least have a presence on the others to give your audience an opportunity to connect with you?
I’m changing the way I look at my social media interaction. How about you?
You can connect with me on my Facebook fan page, where I will be interacting for business. I welcome you to subscribe on my profile page if you’d like to connect on a more lifestyle level and on Pinterest if you’re curious what I’m pinning.
I look forward to connecting with you wherever you choose to find me. And make sure to say hi and let me know you read this article.
I’d love to hear what comes of this process for you. Share your experience by posting your comment below.
If you would like personal mentoring, send me an email detailing what you would like help with. As your mentor I hold a bigger vision for you than you hold for yourself. When you have faith and a team that believes in you, it gives you courage. When you don’t have to do it all yourself, all things are possible for you. Commit today to go for your dream 100%.
With over 30 years in sales and marketing, along with almost 40 years studying human behavior, Lynn Pierce, “The Success Architect,” mentors entrepreneurs and information marketers to reach the pinnacle of success. Tell Lynn what the life of your dreams looks like, and she’ll create the blueprints to get you there, along with the sales system to fund it. Author of, “Breakthrough to Success; 19 Keys to Mastering Every Area of Your Life”, Lynn Pierce’s personal growth and business acceleration systems help her clients get three times the results in half the time with one tenth of the effort. Claim your free special report, “7 Steps to Turn Your Passion Into Cash” in the upper right hand corner.