How to Build Rapport That Builds a Business

Isn’t true business development about building relationships with your clients? So, in reality, relationships are relationships, whether business or personal. It’s all the same at the most basic level.

Learning the techniques and strategies of ethical persuasion is of great benefit to you in all the relationships in your life because the success and well-being of all relationships is based on the ability to understand and be understood, which comes down to good communication skills.

Are you a parent? Do all your kids happily cooperate with you? They can if you learn how to appeal to them each in the way they best receive information. It may look like they enjoy being difficult, but to a large extent, it’s more likely that you have different personality styles, and that’s where your communication problems come in.

What is a carrot to you, in terms of the carrot/stick theory, may look more like a stick to someone with a different personality style. Once you know how to reach the other person and speak to them in a way that works for them, things will be much more relaxed in your relationships.

Wouldn’t it be great if your management staff always understood what you were trying to say, and wouldn’t your life be easier if your employees actually took the action you wanted without having to say it more than once? What would it be like if you could get things accomplished in a way that seemed effortless?

This isn’t a dream; it’s a very attainable reality. The first step is to understand that there are four major personality styles, and a lot of communication conflicts can be resolved by acquiring a good working knowledge of how each personality best receives information and what criteria they use to make decisions.

If that’s a piece of knowledge you don’t yet possess, learning to communicate effectively with people who have different personalities from yours could literally change your life, not to mention lead to a huge increase in your income!
If you have your own business, I’d like to help you become so sought after that people come to you asking to do business.

That requires two things:
1. You have to set yourself apart from everyone else.
2. Your potential clients need to recognize that you are different.

Chances are you aren’t the only person doing what you do in your area. You probably have some competitors.

Ask yourself these 7 questions:
1. Why is someone going to do business with me rather than someone else?
2. What do I have to offer that my competitors don’t?
3. Why are people making a tremendous amount of money very quickly and easily, while I’m working really hard and not getting their results?
4. What are they doing differently?

For the next 3 questions let’s say you’re an accountant (substitute your occupation for these questions) and you want to get 10 new clients.

5. How are you going to approach these prospective clients?
6. Do they already have an accountant and you want them to move over to your company? Are they people who aren’t yet sure they need an accountant?
7. Why should they do business with you rather than the brother-in-law of their best friend? What do you do to serve your clients that your competitors don’t?

If you take these seven questions seriously and put some thought into your answers, you’ll go a long way in crafting your message to your perspective clients.

One thing we both know is that people will do business with someone they like and trust over someone they feel no allegiance to, every time. So the question is, how do you develop that kind of rapport in a short amount of time?

The same is true in your personal relationships. The more rapport you have and the closer someone feels to you, the more likely you are to get to “yes” with him.

Now that you know you really do have persuasive sales skills, ask yourself what level they’ve reached and where you could use some additional fine-tuning. Your financial independence and peace in your home life could be the result.

Until next week, I’d love to hear your thoughts. Just comment below.

If you would like personal mentoring, send me an email detailing what you would like help with. As your mentor I hold a bigger vision for you than you hold for yourself. When you have faithand a team that believes in you, it gives you courage. When you don’t have to do it all yourself, all things are possible for you.
Commit today to go for your dream 100%.

With 32 years in sales and marketing, along with 38 years studying human behavior, Lynn Pierce, “The Success Architect” , mentors entrepreneurs and information marketers to reach the pinnacle of success. Tell Lynn what the life of your dreams looks like, and she’ll create the blueprints to get you there, along with the sales system to fund it. Lynn Pierce’s personal growth and business acceleration systems help her clients get three times the results in half the time with one tenth of the effort. Claim your free mini-course, “9 Steps to Getting to YES Without Selling” at http://www.LynnPierce.com