Client Q & A

Question: I currently have a self-published book and small product line. I think it’s time to re-publish my book and wanted your input about whether I should still self-publishing or look for an agent to get my book a bigger publisher.

Answer: I’d start by asking you to look at the bigger picture of your life and your business. It really is a very individual choice. Many of my clients come to me to help them create a blueprint for their life and then design how they will incorporate information products into the mix to at least partially put their business on autopilot so they can enjoy their life and have the money to do so.

When we look at the role being an author plays in this mix it has many different possibilities.

• First it could be that you are using your book as a lead generator for your current or future business activities
• It could be the launching platform for a new direction in your business
• You want to increase your visibility in your industry and achieve celebrity status
• You just want to get on a big show like what ever will replace Oprah!

Whatever it is there are times when self-publishing is perfectly fine. There are other situations where it makes sense to get a big publisher to take your book.

There is another option, entrepreneurial publishing, which combines the best of both worlds in the way that only entrepreneurs could structure a win/win publishing deal. If you want more details on how this works, contact me personally.

There are several useful questions for you to consider when making this decision that I share with private clients.

• What did the self-publishing do for your business?
• What was the purpose of writing the book?
• Did your book deliver on that for you?
• How did it grow you list, get you new clients?
• Why are you deciding to re-publish now?
• What do you want to do differently?
• Why were you thinking that a big publisher might be a good thing to do now?
• What are you looking to have happen that you think a big publisher could accomplish for you?

Whether you are a first time author or an author who has published many books both ways, I think these questions should be answered before you decide which way to go with any future books.

Once you know what your intended outcome is, it’s much easier for us to have a discussion on the benefits of one type of publishing or another in your particular situation.

There are no hard rules in your life or your business. Everything should always be looked at on a case by case basis and also in terms of you as an individual.

In other words, don’t just do what you see someone else doing and assume if it’s good enough for them it will work out well for you. Let’s figure out what works best for you together.

At http://AuthorExpertMedia.com download the free report. It will give you 20 steps you can take to market your book. Then if you’d like my help, let’s talk.