Have you wondered why some businesses are booming with more new clients than they can handle while similar businesses are going down the tubes into bankruptcy?
The businesses who are exceeding their goals are implementing a system that has revolutionized the way they do business. There are several business strategies that are taken as fact in the way these exceptional businesses operate successfully.
Here are seven facts crucial to growing your business:
1. FACT: You are in sales if you are in business. The only question is, “What level of effectiveness have you achieved?”
It doesn’t matter if you are negotiating a multi-million dollar consulting contract, selling a product, or a waiter trying to get a bigger tip; the steps to sales success are the same. You just need a practical, usable system to follow.
2. FACT: The way you buy/sell/negotiate makes all the difference. This is what gives you the decisive advantage over your competitors. It’s the lifeblood of any business—even if you are a non-profit!
You must teach your clients how to buy from you. They need your help. Your job is to make it easy for them to find the solution with you.
3. FACT: Having a system for discovering the true needs and desires of your clients means you can own any market niche you choose to enter.
The amount of money that ends up in your pocket depends on your ability to clearly communicate why you have the answer to what the other person wants. It gives you the ability to create your own destiny.
4. FACT: You must have a killer presentation that positions your product or service as the only solution to your client’s needs.
If you learn to ask the right question at the right time, your prospect will tell you everything you need to know. You also have to make sure you’re asking the right person in the right way. Do any of these four wrong and you’ll have greatly reduced the chances of getting a yes.
5. FACT: Every day you don’t have a sales system in place, that’s customized to your business, you are stealing money from yourself. Ultimately you could be slowly putting yourself out of business and into bankruptcy!
You are losing clients to your competitors because they have a better sales system. There are more than enough clients to not only keep you in business, but to take your business to the top. You just need to know how to reach them and what to do with them once you do.
6. FACT: Establish yourself in the role of your client’s most trusted advisor and you will create the kind of client loyalty you’ve only dreamed of.
Not only will client’s stay with you, they will most likely spend more with you, more often and refer new clients—all with not one dime of additional marketing cost. Found money! You can literally build a very profitable business from creating a core group of raving fans.
7. FACT: Get over the myth of a long sales cycle. Who told you that your product or service couldn’t be a one meeting sale?
Don’t buy into other people’s stories, such as, “It’s always been done that way in your industry.” Do you aspire to be part of the herd? Average? Or do you want to step outside the box and really take your business to the next level by serving your client’s best interest? You can free up 50% of your time by cutting your sales cycle in half. All it takes is changing your mind about how long your cycle
needs to be and crating a sales process to support your shortened cycle.
Let me ask you a couple questions:
Now that you know this information, what are you going to do with it?
Do you have a sales system in place where you can immediately implement these 7 strategies for increasing your profitability?
Will your bottom line be stronger 2 weeks from now because you’ve taken these strategies and made them your own?
Are you committed to build a foundation that will propel you to the pinnacle of success?
Make a commitment to yourself right now that your future growth is worth doing what it takes to create a customized sales system that honors your business and your clients by teaching you how to have a real authentic sales conversation. It could turn your business into a money machine. You owe it to yourself and your potential clients, don’t you?
Until next week, I’d love to hear your thoughts. Just comment on this post on my blog at http://www.LynnPierce.com
If you would like personal mentoring, send me an email detailing what you would like help with. As your mentor I hold a bigger vision for you than you hold for yourself. When you have faith and a team that believes in you, it gives you courage. When you don’t have to do it all yourself, all things are possible for you. Commit today to go for your dream 100%.
With 32 years in sales and marketing, along with 38 years studying human behavior, Lynn Pierce, “The Success Architect,” mentors entrepreneurs and information marketers to reach the pinnacle of success. Tell Lynn what the life of your dreams looks like, and she’ll create the blueprints to get you there, along with the sales system to fund it. Author of, “Breakthrough to Success; 19 Keys to Mastering Every Area of Your Life”, Lynn Pierce’s personal growth and business acceleration systems help her clients get three times the results in half the time with one tenth of the effort. Claim your free special report, “What Do You Stand For; A No B.S. Guide to Creating Your Won Personal Manifesto” at http://LynnPierce.com
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