Question: My book launched and then quickly fizzled in sales after the launch day was over. I didn’t expect that to happen. I thought it would build momentum. Now I’m wondering what I can do as I head into the holidays to bring it to people’s attention again. What would you suggest?
John
Answer: I don’t know if this is your only product or not. But if you have others, is there a bundle you can put together that would make a nice holiday gift package? Books are a great gift.
Another idea if you don’t have other products would be to do a virtual book tour where you will deliver great content to your listeners and they will have a chance to ask you their questions on your topic. That’s a great way to build your audience and deepen the connection you have with those who already love what you do.
You can take a look at the Virtual Book Tour and other marketing ideas for authors at http://AuthorExpertMedia.com And on the home page, download the free report. It will give you 20 steps you can take to market your book.
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