The dream of every business person is to create a business full of clients who happily pay what you ask and sign your praises bring in tons of referrals, right? So how do you increase the chances of this becoming reality for you?
Here’s a little secret you may not want to hear…
It comes down to sharpening your sales and communication skills to have a different type of conversation with your potential clients.
Do you realize that you are in sales on several different levels all day long, no matter what you doing? Really! The question is, do you have the level of skill to get the “yes” answer you’re looking for in your daily activities?
As a business person you have a solution to your client’s problem. You present your solution, and the answer you are looking for is yes. They want to buy whatever you are presenting.
It doesn’t matter if you’re an entrepreneur with a physical business, an author/speaker, coach/consultant, Internet marketer or network marketer…just do a Google search and see how many people consider themselves your competition. And all your prospect has to do to go from your site to someone else’s is click a mouse!
Let’s say you’re a real estate investor. You want a seller to sign over their deed to you or you have the perfect house for a buyer and you want them to be happy to agree to your terms. There is another investor who is making the exact same offer you are to a seller. You want them to say yes to you. What will give you the competitive edge?
If you’re in network marketer, not only are you trying to show a perspective team member why they should do business with you within your company, but also showing them why your company is the one they should choose over the other options.
How about car sales? There are more dealerships that have the same models, there are
the other brands you compete with, and your prospect can just come back another day
and talk to another salesperson! What can you do to get the sale today?
You need to distinguish yourself from the crowd, make it clear that you have no competition because you are different and the reasons why are apparent. With the right tools you can quickly eliminate your so called competition by rising above them.
Let’s say you’re an accountant and you want to get 10 new clients.
- How are you going to approach these prospective clients?
- Do they already have an accountant and you want them to move over to your company?
- Are they people who aren’t yet sure they need an accountant?
- Why should they do business with you rather than the brother in law of their best friend?
- Aren’t these the questions you would need to answer?
- Then what do you do?
Helping you to create a presentation that answers these questions and so many more is why I created the Getting to Yes Without Selling “Quick Start Formula” 2.0. With this system in your toolbox you’ll have a communication and sales system you can comfortably using to grow your business quickly, and with less effort than you’re already expending.
You can relax because you’ll be able to use your natural abilities and your personality, not some canned sales presentation, to have your potential clients not only happy to do business with you, but excited to tell everyone they know about you.
What that means is that your business will grow exponentially while you work less and earn more. My guess is all you need is some direction and clarification of the skills you already have with a step-by-step system you can use in a powerful way to get results. So why not give it a try and sees if I’m right?
Let me ask you one more question.
What’s the difference in how you feel after making a presentation to a client and having a conversation with a friend? Does one leave you drained while the other leaves you energized?
It’s not about who you’re talking to, it’s about how you’re doing it. Too much selling and too much talking leaves you drained because you’re not having a conversation. When you leave with more energy than you started with it’s because of how the conversation was handled on many different levels. You can achieve this level of communication with anyone.
All day long you are involved in one situation after another where you are trying to get to yes with someone. The deciding factor in whether you can get to yes without selling or not, in each of those situations, is the way you have the conversation. No tricks involved.
Straight forward conversation.
You have the ability to create a powerful, persuasive presence in each of these situations and a massive bank account…and enjoy the process!If you believe what you have to offer your clients is of benefit to them, you’re doing them a disservice if you aren’t presenting it in the most effective way possible, aren’t you?
People don’t want to be sold, they want to be aided in saying YES.
Knowing how to customize every area of your presentation to the personality of each individual client can make the difference between making a living and massive wealth. If you don’t create a powerful system that feels comfortable and natural to you, you won’t make even 20% of the money you are capable of.
You can’t continually do something that you’re not. That’s also why you can’t use the same approach with all the people in your life. In business, it’s one big reason for not using a canned presentation. If the techniques you’re currently using aren’t congruent with who you are, you will only do them short term.
That’s why most sales training doesn’t last. It’s also why you will be ineffective with the majority of people you talk to. Every single person is in a unique situation as far as they are concerned and they want to be treated as unique individuals.
Why not learn how to do that right now and create a business full of clients who adore you?
*This article is an excerpt from Getting to YES Without Selling “Quick Start Formula” 2.0
Until next week, I’d love to hear your thoughts. Just comment on this post on my blog at http://www.LynnPierce.com
If you would like personal mentoring, send me an email detailing what you would like help with. As your mentor I hold a bigger vision for you than you hold for yourself. When you have faith and a team that believes in you, it gives you courage. When you don’t have to do it all yourself, all things are possible for you. Commit today to go for your dream 100%.
With 32 years in sales and marketing, along with 38 years studying human behavior, Lynn Pierce, “The Success Architect,” mentors entrepreneurs and information marketers to reach the pinnacle of success. Tell Lynn what the life of your dreams looks like, and she’ll create the blueprints to get you there, along with the sales system to fund it. Author of, “Breakthrough to Success; 19 Keys to Mastering Every Area of Your Life”, Lynn Pierce’s personal growth and business acceleration systems help her clients get three times the results in half the time with one tenth of the effort. Claim your free special report, “What Do You Stand For; A No B.S. Guide to Creating Your Won Personal Manifesto” at http://LynnPierce.com