Question: How can I sell my products and services without feeling like a used car salesman? I know I’m good at what I do and I know my book could really help people if they follow what’s inside, but I just feel so uncomfortable pushing it. So my book sales are low and I’m not getting clients from it.
Kathy
Answer: You’re not alone Kathy. Not only do authors struggle with this, but many speakers would rather be fee based speakers that get paid for a key note than sell products in the back of the room because they don’t want to push their products on people.
And believe it or not, there are plenty of professional service people like accountants, attorneys, chiropractors and dentists who face the same issue. They know they can help people but they don’t’ want to push.
I take exactly the opposite stand.
How can you passively stand by and watch someone struggle needlessly or possibly be causing damage to their family or their health and not tell them you have a solution that could make a difference? How can you stand by silently when you’ve been given a gift of whatever your talent is?
I don’t know specifically what your gift is, but if you really believe you have a gift that can help people, you are hurting them by not helping them get access to it. And you can’t expect people to just show up and beg to buy from you. You have to actively market, educate them and repeatedly offer your product or service. It takes, on average, 7-9 exposures to something before a person takes action.
If you need help putting together your personal story, your product benefits and how to present them, grab a copy of Getting to YES Without Selling and it will walk you through the whole process.
Also, in our Success Blueprint Gold VIP Inner Circle you can learn how to market yourself in many ways that get your message out without you feeling like you’re ‘selling’.
P.S. As a Success Blueprint Gold VIP Inner Circle member you get hands on mentoring helping you create the blueprint for your life and your business as you create the products and services you offer to the world. You also get the benefit of me attending high ticket events monthly and teaching you what I learn from people like Brian Tracy, Frank Kern, Mike Koenigs, Dan Kennedy, Bill Glazer, Brendon Burchard and James Malinchak along with my 9 years experience as an information marketer.