Every day I work with small business owners and lately I’ve seen an increase in brick and mortar businesses looking for help with their online marketing. When working with entrepreneurs, especial author and experts, I have an extensive marketing checklist I use upfront to gauge where they are in their marketing skills. This checklist doesn’t work with most brick and mortar business owners. The reason is they’ve never taken on online marketing course, never worked with a copy writer, and many of those I’m working with in Mexico haven’t even got a website.
So asking them who their target market is would just get a puzzled look. And yet those same small business owners have picked a niche without calling it that, and most likely, so have you.
If you already market online, I’m sure questions about your perfect customer, niche and target market are easily answered. But are the answers just a story you’ve built on marketing jargon or is it a real representation of your day to day business?
3 things to consider when redefining your business niche:
#1 What demographics do you know about the people who visit your website or come into your business?
#2 What are their needs and desires you meet that makes them connect with your business rather than someone similar?
#3 Are you happy with your current customers and clients or is there another group you’d rather attract?
Let’s break it down.
#1 If you’re online, do you survey your list every year to see the ratio of male/female, age groups, income, interests? If you have a brick and mortar business do you have any way of getting this same information? If you knew more about your customers, what kind of tailoring of your products or services could you do to increase their purchases by being more on target?
#2 Now that you can target what you have to who they are, how about what they want and need? Have you entered into conversation with your customers on social media, checked out their profiles to see who they are and what’s important to them? Wouldn’t that information help you to relate on a deeper level and have a conversation that’s a better fit?
#3 Now that you know who these people are and what makes them tick, are they who you want to hang out with? Are the your ‘peeps’ so to speak? If not, then is there another group that would be a better fit to make your business interaction with clients and customers a a complete joy?
Answer these questions and take the corresponding action and you may find yourself with a redefined niche for your business and a re-ignited passion towards your target market.
I’d love to hear what comes of this process for you. Share your experience by posting your comment below.
If you would like personal mentoring, send me an email detailing what you would like help with. As your mentor I hold a bigger vision for you than you hold for yourself. When you have faith and a team that believes in you, it gives you courage. When you don’t have to do it all yourself, all things are possible for you. Commit today to go for your dream 100%.
With over 30 years in sales and marketing, along with almost 40 years studying human behavior, Lynn Pierce, “The Success Architect,” mentors entrepreneurs and information marketers to reach the pinnacle of success. Tell Lynn what the life of your dreams looks like, and she’ll create the blueprints to get you there, along with the sales system to fund it. Author of, “Breakthrough to Success; 19 Keys to Mastering Every Area of Your Life”, Lynn Pierce’s personal growth and business acceleration systems help her clients get three times the results in half the time with one tenth of the effort. Claim your free special report, “7 Steps to Turn Your Passion Into Cash” in the upper right hand corner.