When you think of value in terms of your business you might think of how much value you deliver for the price you charge. You might think of the lifetime value of your customer to your business. But have you ever considered the value your business brings to your life?
One of the criteria I discuss with my clients who are starting a new business or adding a new product or service to their business is this kind of value.
What value does this particular business, product or service bring to you personally?
Most entrepreneurs are stopped dead in their tracks by that one. Even soul based entrepreneurs who have consciously built a business that flows from the soul of their being haven’t considered this question.
It’s important because for you to give your best to your clients day in and day out, your business has to be feeding your soul. That means you can’t create all kinds of tasks that drain your energy and leave you feeling empty.
You start with a business idea that makes your heart sing. But then before you know it you’ve added on all these other things to help you make more money but they don’t make you happy. They make you frustrated. Is that the kind of business you want?
Is the goal of your business to just make more and more money? I’m sorry if I’ve just attacked the sacred cow, but having money as your highest motivator is the quickest way to build a business you hate. Then it has zero value in terms of what it brings to your life.
Here are 3 essential keys to insure that doesn’t happen to you.
Key #1
Ask yourself what the real reason is you’re building this business or introducing this new product/service? Listen to your inner voice. Meditate on this question to make sure you’re listening to your soul and not to other marketers telling you you should want to make more money.
Key #2
Be very clear on the time and energy it will take to create it. Is this time and energy fulfilling your life purpose and making your heart sing? If no, why would you even consider doing it? If yes, are you being realistic about the commitment of time and energy to the back end involvement you’ll need to deliver and service this product/service? Do you have the extra time and is this how you want to spend it?
Key #3
Look at the money this will bring in relation to the time, effort and possible stresses this might bring into your life. Weigh this and see if it’s a good investment for you. Only you can decide the balance of fulfilling your soul, being happy, having a lifestyle that makes you wake up smiling, and spending time doing what you love in and outside of your business.
The reality is money doesn’t make you happy. You make you happy and if you spend your time invested wisely in business activities and time management that gives you the lifestyle you desire, chances are the money will be there too. Having your focus the other way around and looking for the most money and then trying to figure out how to have a life is a recipe for unhappiness and a feeling of, “Is this all there is?” when your each that pinnacle of monetary success.
You can have your cake and eat it too. Live from your soul and build your business the same way and you’ll see for yourself.
Until next week, I’d love to hear your thoughts. Just comment on this post here.
If you would like personal mentoring, send me an email detailing what you would like help with. As your mentor I hold a bigger vision for you than you hold for yourself. When you have faith and a team that believes in you, it gives you courage. When you don’t have to do it all yourself, all things are possible for you. Commit today to go for your dream 100%.
With over 30 years in sales and marketing, along with almost 40 years studying human behavior, Lynn Pierce, “The Success Architect,” mentors entrepreneurs and information marketers to reach the pinnacle of success. Tell Lynn what the life of your dreams looks like, and she’ll create the blueprints to get you there, along with the sales system to fund it. Author of, “Breakthrough to Success; 19 Keys to Mastering Every Area of Your Life”, Lynn Pierce’s personal growth and business acceleration systems help her clients get three times the results in half the time with one tenth of the effort. Claim your free special report, “7 Steps to Turn Your Passion Into Cash” in the upper right hand corner.
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